Most people dislike filling up forms. When you need to fill in a form, give away your details or when you need to give your private information, it’s understandable that the majority would like to avoid doing this task.
If you’re on the receiving end of the form, you’ll find it a pain. So, it only makes sense for marketers to design the form in such a way as to lessen the sense of dread in filling out forms.
There are many things you can add to your form, but the most important thing to do when optimising order forms is to consider User Experience.
And with the new ClickFunnels 2.0 Editor, customising your order form just got easier.
What You Can Add To Your Order Form
Add Verification Seals
Adding verification seals into your order form will assure your buyers that their information, especially their credit card information, is safe and that the transaction will be processed securely. Doing so will not only evoke a sense of security in your visitors, but will also compel them into converting because they know your site can be trusted.
TIP: Use a secured payment processor and let your visitors know. That way, they will be assured that their payment information is encrypted and secured.
(Order form above was posted in the ClickFunnels group, courtesy of Dan Henry)
Using testimonials as a social proof is another way to evoke a sense of security in your visitors. Because they know that your product or service has been tried and tested before, they know that it is the real deal. Seeing testimonials on your order form can also give your visitors an insight on what to expect.
TIP: Include a statement in your order form asking customers if you can contact them in the future and ask for their testimonials which you will use for marketing purposes.
This will give the impression that you are interested to provide assistance beyond the sale and that you are genuinely interested to know how your product or service fared for other customers.
Use Exit Pop-Ups
Exit pop-ups are effective deterrents when visitors attempt to navigate away from your order page. Sure, they can get annoying sometimes, but they can have the opposite effect if you do it right.
By adding discount codes, discounted prices or offering free trials into exit pop-ups, you give visitors the time to reconsider before they navigate away with useful incentives for staying with you and for considering to push through the transaction.
Easily add exit pop-ups to any of your funnel step, by clicking the Pop-Up settings on the top of your editor. There, you will have the option of creating a new pop-up, designing your pop-up and setting when the pop-up shows up on the screen.
Add A Guarantee
A moneyback guarantee is another great way of assuring your visitors that doing business with you is worthwhile. By offerring to give back their money under a time period in the event that they are not satisfied, they are assured that you have the utmost confidence in the quality of your product or assured that you are more than willing to give their money back if their expectations fall short.
TIP: Add a Moneyback Guarantee seal to your order page instead of plain text.
Restate The Features
Align your sales page with your landing page by restating the features of your product or service mentioned in your landing page. That way, visitors will be reminded of why they should consider finalising the transaction with you.
Add the customisations mentioned above into your order form using ClickFunnels.
What To Do Next
After optimising your order form to increase conversion, the next step is to create variations to your order form and split test. Split testing ensures that you are using the best form possible with the potential to attract more sales.
Aside from split testing, consider the following tips:
- Consider using a short form and only include important fields in the form.
- Most visitors are put off when contact numbers are required, make it optional and ask permission if you can contact them in the future.
- Take UX into consideration when creating your order forms
- Create a copy which compels them into converting
- State what comes next when clicking the “Buy” button
- Left-align your labels to increase readability
- Add placeholders in your form fields to give subtle instructions
- Set your form validation errors in-line, so visitors know where they made errors
- Add a “show password” feature instead of making your visitors input their password twice is more efficient
- If you must use a form with a lot of fields, consider using a 2-step order form.
You can choose to create your own order form from scratch or choose from the selection of Order Form templates available to ClickFunnels. On your funnel Click Add New Step > Name your page > Sales > Order Form.
Bear in mind that you can add your own design elements to the order form. Click Edit Page and you can go ahead and edit it accordingly. Add elements, integration, SEO settings, etc.
Create awesome copy with Funnel Scripts! If you don’t have time to hire a copywriter or if you aren’t confident in your writing skills, this tool is your best bet. If you haven’t registered yet, get a copy here.
ClickFunnels Action Steps
Adding A 2-Step Order Form
Step 1: Log in to your ClickFunnels Account
Step 2: Go to Funnels > Choose the funnel you want to edit > Go to your Order Page
Step 3: Click Edit Page
Step 4: Click Add New Row and choose the number of columns
Step 5: Click Add New Element and choose 2-Step Order
Step 6: Edit the order form